Year End Appeal

Direct Mail

Mary Free Bed’s Foundation department requested a new look for their year end appeal. As a nonprofit organization, they rely on the generosity of donors whose financial support is crucial to improving the lives of patients and their families. This piece offered a new look and a departure from previous year’s formal letter enclosed in an envelope.

Design: Christina Fredricks
Project Management: Tricia Boot
Photography: Tony Norkus
Copywriting: Betsy Musolf