TruCedar Steel Siding

Rebrand

TruCedar is a high end siding product line that needed a strong brand presence to sell against lower cost options. In a construction market largely driven by price, a compelling and persuasive story is needed to sell TruCedar’s value.

Three brand pillars drive the tone and content across many types of marketing: Sustainability, Performance and Durability. These pillars help TruCedar lead with science and research to help distinguish it from the competition.

Design: Christina Fredricks
Brand Manager: Michelle Wolf
Photography: Mitch Ranger