Matterhorn Shake

Brochure

This brochure answered the question: how do you promote a new product line with minimal photography?

The challenge with this metal roofing brochure was that it needed to go to print before we had access to a large number of finished installed jobs to photograph. 

The result is a brochure highlighting the design and engineering details through use of art directed studio photography. The content was generated through interviews with engineers on the Matterhorn team combined with a brief history and look back at the type of roofing (real cedar shakes) that inspired this new metal roofing line.

Design: Christina Fredricks
Photography: Mitch Ranger
Copywriting: Ginger Schmidt